![[Valid RSS]](../images/valid-rss.png "Validate my RSS feed")
Episode #13 - Dear Techies and Technophobes: You’re Both Missing the Point
In this day and age, it seems that the world is divided into two huge cultures: techies and technophobes. Techies are obsessed with gear, software and always on the leading edge of technology at any cost. They tend to throw money at their problems, constantly investing in the latest gadget, thinking that it will solve all of their problems. Their biggest problem is that they often focus on the medium of delivery and perfecting their products’ aesthetics rather than primarily focusing on content and value. They often alienate people who are less tech-savvy.
Technophobes convince themselves that they are too stupid, inexperienced or too old to learn new technologies. They too fall into the trap that gear and software are vital for success, but instead of being excited by new technological developments, they are scared off by them and end up not creating anything because they fear making a fool of themselves, breaking something or otherwise doing something wrong.
Aside from these archetypal differences, techies and technophobes also run their businesses very differently. (Read on …)
Episode #13 - Dear Techies and Technophobes: You’re Both Missing the Point [5:40m]: Play Now | Play in Popup | Download![[Post to Twitter]](http://northbankaudio.com/podcast/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}
Tweet This Post ![[Post to Delicious]](http://northbankaudio.com/podcast/wp-content/plugins/tweet-this/icons/tt-delicious.png){kind=icon}
Delicious This Post ![[Post to Digg]](http://northbankaudio.com/podcast/wp-content/plugins/tweet-this/icons/tt-digg.png){kind=icon}
Digg This Post